The Crypto.com Chain (CRO) token is now the second cryptomon currency to receive an emoji hashtag on Twitter. This follows a similar move for Bitcoin (BTC) in February.
Since Thursday, tweeting the hashtag „#CRO“ automatically adds the Crypto.com logo, similar to tweeting „#Bitcoin“ or „#BTC“.
The company launched a promotional gift campaign in connection with the event.
Twitter adds a Bitcoin emoji, Jack Dorsey suggests Unicode do the same
Confusion in the community
Some members of the Twitter community expressed confusion about why a relatively small project received a dedicated hashtag before others.
However, this seems to be part of a branded hashtag service offered by Twitter to major brands. It is reportedly priced at $1 million, although this is quoted for traditionally competitive Super Bowl campaigns.
Jack Dorsey’s Square gets patent for real time crypto-to-fat exchanges
Cointelegraph contacted Crypto.com CEO Kris Marszalek, who did not want to answer detailed questions about the hashtag. His response was that „we have a team working relentlessly and creatively to drive engagement on Twitter,“ and he noted that the response to the new hashtag was „beyond our expectations.
What’s next for the cryptomoney hashtags?
Some people called for a „crowdfund“ for multiple hashtags for cryptomoney projects like Ethereum (ETH).
The influence of Twitter on bitcoin prices and other crypto currencies
Lolli, a Bitcoin-based cash-back provider, responded with a humorous tweet about a possible Tron (TRX) hashtag.
Twitter CEO Jack Dorsey is very involved with Bitcoin Circuit through his company Square, which is funding a portion of BTC’s development. Traditionally, it has ignored all other crypto currencies, so it is unlikely that another hashtag of crypto currencies will be introduced „organically“.
Cointelegraph contacted Dorsey for more information on emoji hashtags, but did not receive a response.